中文
EnglishMarketing & Advertising
Make your message work in every market.
Translation, localization and transcreation for brands, campaigns and marketing content.
We help brands adapt their message, tone and creative content for audiences across languages and cultures.
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What We Translate
Advertising Copy
Advertising headlines, campaign copy, promotional messages and other creative content.
Brand Content
Brand stories, corporate messaging, positioning statements and other brand communications.
Marketing Materials
Brochures, catalogues, flyers, presentations and other promotional materials.
Product Content
Product descriptions, feature highlights, packaging content and other customer-facing materials.
Websites & Digital Marketing
Landing pages, websites, email campaigns and other digital marketing content.
Social Media Content
Social media posts, campaign content and other short-form marketing communications.
Where We Help
We support marketing and advertising content across:
Language Services
Marketing Translation
Translate marketing content while preserving its message, tone and brand voice.
Explore →Marketing Localization
Adapt content to local cultural expectations and communication styles.
Explore →Transcreation
Recreate slogans, advertising copy and campaign concepts for the target audience.
Explore →Multimedia Translation
Translate video, audio and other audiovisual marketing content.
Explore →Desktop Publishing
Prepare multilingual brochures, catalogues and other designed materials.
Explore →What Makes Marketing Translation Different?
Marketing content needs to communicate more than information. We consider:
Tone of Voice
Maintain the appropriate brand personality and communication style.
Cultural Context
Adapt references, expressions and concepts that may not work naturally in another market.
Audience
Use language appropriate for the intended customers and market.
Brand Consistency
Maintain consistent terminology and messaging across different channels.
Translation, Localization or Transcreation?
The right approach depends on your content and communication goals.
Translation
Accurately conveys the original message.
Localization
Adapts content to a specific market and its cultural expectations.
Transcreation
Creatively recreates the message to achieve a similar emotional or commercial impact.
Take Your Brand Global
Whether you are launching a product, adapting a global campaign or creating multilingual marketing content, MTS Shanghai can help your message connect with audiences in different markets.
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